In Thailand there are colorful local markets everywhere. In small towns they are the main shopping venue, and in larger towns they co-exist with supermarkets.
Thais like shopping in local markets because the food is fresh, there is lots to see, the atmosphere is friendly and fascinating, there is social interaction, and often you can even get a massage right in the middle of the market.
Here is a quick peek into a local market experience in Chiang Mai in northern Thailand.